We have collected ways to sell the product if it is not for sale for a long time.
If you want to calculate what discount to make on the remnants of the goods, so as not to go into the negative, read the first part of the article.
Offer personal discounts
Suitable for whom
Use this option if you have an online store where a customer can create a personal account.
What is the point
Look in the statistics how users behave on your store’s website — which sections they visit most often, which special offers they click on. This way you will be able to understand what kind of personal discount to make. For example:
- A potential client was looking at candles for the house, and you want to sell incense sticks — you make a discount on similar products.
- Users often looked at children’s backpacks that you just wanted to sell, but for some reason did not put them in the basket. You make a discount on these backpacks — maybe customers were confused by the price.
What to consider
It is often possible to track the behavior of a client only if he has logged into his personal account in your online store.
Read more: FACE TAPING AT HOME: WHY YOU SHOULDN’T FOLLOW BLOGGERS ON SOCIAL NETWORKS
Arrange an instant sale
Suitable for whom
Those who sell small and inexpensive goods, such as dresses, bathroom accessories, notebooks, handmade clay mugs.
What is the point
Put big discounts on a day, two days or a week. Such urgency can push a customer to buy, even if he did not want to buy a thing in the near future.
What to consider
Announce such a sale on the website and in social networks in advance, for example, a week or a couple of days. Publish posts about discounts, put the product cards in order. Then you will prepare buyers for the sale and be able to make more sales.
Sell sets of several products
Suitable for whom
To any seller. You can make kits from anything.
What is the point
Create a useful set of several products. For example, you can offer surprise sets – three pairs of socks with a different print or earrings made of epoxy resin for every day of the week.
What to consider
The items in the set should serve one purpose. It will be more successful to offer a scrub to the face cream, but a lamp with the effect of daylight is unlikely to be suitable for curtains with blackout.
Divide the set of goods into parts
Suitable for whom
Those who sell products in a set: pantsuits, dining sets, body skin care products.
What is the point
Sell products from one set separately. You are more likely to remain in the black if you sell only part of the kit than if you do not sell anything.
What to consider
The method will work on products that can be divided into parts, and they will remain useful. For example, paints and canvas from a set for drawing by numbers are unlikely to be sold separately.
Publish products in ad services
Suitable for whom
To everyone. They are ready to buy any product on the bulletin boards: from a package with packages to ready-made furniture interiors.
What is the point
Place an ad about the sale. For example, a set of 20 sponges will be a bargain for a makeup artist, but it’s better to give a batch of electric kettles to retail.
What to consider
Be prepared that buyers may ask such questions:
- “Is bargaining appropriate?”
- “Let’s barter? From you blankets, and from me nail design”.
- “Will you make free delivery?”
Even users of ad services often ask to make a photo or video report. This makes it easier for them to trust the seller — buyers at these sites are afraid that they will not be given what they expected.
Participate in thematic events and fairs
Suitable for whom
Those who are ready to transport goods from place to place, spend money on it.
What is the point
Sell leftover goods at holiday fairs or themed events. Arrange with the organizers of the animal show if you sell dog treats. Or open a market at a handmade exhibition if you make solid perfumes with your own hands.
What to consider
Such events do not last long and are timed to a certain date. Let’s say you have a batch of stuffed rabbits and they are well taken by March 8. If it’s October outside and the spring fair is still a long time away, it’s better to choose another way to sell hares.
Sell the remaining goods to another business
Suitable for whom
Those who can offer something for business. For example, you have an excess of blankets in the store “Plaid house”. You can sell them to the nearby Plaid Dacha store — he will surely offer them complete with hammocks. Or the same blankets can be sold to a restaurant that opens a veranda in summer.
What is the point
Resell the goods in bulk to a business from a related field, which may lack this particular product.
What to consider
We will have to reduce the price from the market to wholesale. You need to calculate whether it will be beneficial to you.
How to choose the method that will work best
Choose from a selection of 3-4 options that seem to be successful in the case of your business. Run them at one time, and in a couple of weeks look:
- which method did you use to get the most sales;
- which method brought you the biggest purchase receipt.
So you will understand which ways to sell the leftovers are yours.
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